On september 13 2007, fashion agency DBF First Class not only was rebaptized into STUDIO10, but this was also the day of the official opening of its new 1000m² showroom in Erpe-Mere, situated 25 km west of Brussels.


After a continuous growth throughout the years, starting in the early 90s with DBF’s own shoe brand Frida , moving to this tremendous location was a logical step: easily accessible by the main traffic arteries, good parking facilities, practical and stylish, but above all a lot more working space…


A former clothing shop, opposite to exit 18 of the E40 Ghent-Brussels, became the new destination of the Studio10 showroom. In no time, the existing structure was transformed into a magical black box. Industrially looking on the outside, a warm and fashionable world opens on the inside.